Research On The Liaoning Image Communication In CCTV-1

Liaoning image is general impression, feeling, evaluation and reflection of Liaoning internal and external factors to public in and out. In addition to many aspects itself, the formation of Liaoning image is affected by many media factors, especially CCTV which is representative of the mass media.Based on CCTV-1 as research media, the thesis draws the 2010 year, ,, four news column reports and research in its report on the part of Liaoning image combined with quantitative and orientation. The thesis is based on the frame theory, mimicry environmental theory, stereotypes theory and analysis the characteristics of the spread of Liaoning image in CCTV-1.The results show that the spread of Liaoning image in CCTV-1 image includes the following aspects:political image prominent in typical character; actively seeking transformation and innovative industrial economic image; colorful and fresh cultural characteristic image; keep the people's livelihood and promote harmonious social image and so on.But there are deviations and problems between the Liaoning image in CCTV-1 and the reality formed by the Liaoning Government Work Reports and Bureau of statistics Reports. The deviations comes from not only the positioning and properties of CCTV-1, but also from the shortage of the government's spread in Liaoning image. The government should make reasonable positioning to Liaoning image, strength the agenda-setting and guide the orientation of public opinion, establish media interaction well, integrate various media and communication means in strengthening Liaoning image plan, strengthen the crisis of emergency management to improve Liaoning image.