Research On The Organization Image Communication Of Liaoning Minxin Net

Organizational image is the general impression and evaluation of the organization in the minds of the public.At present,more and more researchers began to study the organizational structure of government organizations and other non-profit organizations from the perspective of communication,and strive to provide a useful direction and communication for the organization and organization of the organization from the perspective of organizational image construction.Strategy recommendations.Through the analysis of the organizational image of the network,from the perspective of political science,communication,public relations.The MXWZ to organize the concept,organizational behavior,organizational vision for the three aspects of the organization of the image of the main communication content to shape their own image,through the organization of communication and dissemination of communication channels to achieve the organization of the image of the full range of communication,The object of the organization image transmission is divided into two parts: one is the organization of the organization within the organization,the other part is the outside of the organization and the party and government organs at all levels,the distribution of the core network is mainly dependent on its audience The organization of the image of the feedback to the MXWZ to form a two-way circulation of a good mode of communication,the organization of the image of the organization to provide a good communication effect.Through the analysis of the multiple images of the organizations and the communication tools and the communication modes of the propaganda activities,the paper analyzes the problems of the organization image transmission.The MXWZ through the organization of internal communication,the organization of two kinds of external communication activities to achieve the spread of multi-organization image of the network.In the process of internal communication,the network of people's minds is realized in the process of internal communication,and the communication is carried out in the process of organization.Through the channels of mass media,the good interaction with the people is realized through the examination and encouragement.Way and "official" positive interaction,to achieve the goal of win-win cooperation.At the same time,due to the rapid development of Internet technology,the media integration and penetration of mutual penetration trend,the dissemination of environmental innovation and change,the organization of the image of the network and other communication activities more active and active.Through the analysis of the transmission environment and the analysis of the transmission law,based on the organization of the image of the organization and other communication activities,the proposed communication strategy.In the new communication environment to build the image of the MXWZ,we must first establish a communication,interactive ideas,at the same time,in the consolidation of the existing media on the basis of improving the use of new media capabilities.