| In Japanese media, Sankei-News Web's China-Related Reports large quantities, concerned range on our international image has important implications.This thesis takes Sankeiweb as the main object of the study. From the website's 2010China-related news reports, this study takes reports of China's" Two Sessions", reports of the" World Expo" and reports of the "China-Japan boat crash incident "as the objects of case studies. By content analysis of these cases'report theme, info source, title, tendency and negtive keywords, this study aims to probe into the image of China demonstrated in the Sankeiweb.This study has further elaborated the negtive image of China demonstrated in Sankei's reports, thus to grasp the theme frame of Japanese media's negtive reports about China, and presented the deficiency of China nowadays, during its communication process toward Japan, in aspects of public opinion circumstances, report subjects, report strategies, dealing with unexpected incidents and culture exchange, and has proposed corresponding strategies. |
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