Research On The Construction Of Xinjiang Regional Image By CCTV News Broadcast

Regional image,also known as regional image,local image.In the contemporary society,the symbolic reality suggested by the media has a strong influence on people's understanding of the real world.It can be seen that the media has a crucial influence on the understanding of the real world.From the perspective of the theory of news communication,this paper studies the overall impression of Xinjiang region constructed by the news media in the process of information communication.This study takes Xinjiang news reports in CCTV news broadcast(2012-2019)as the research object,takes frame theory and pseudo environment theory as the theoretical basis,and conducts empirical research from the content,quantity,reporting object,genre,tendency and other aspects of news reports,so as to analyze the Xinjiang region constructed in CCTV news broadcast Domain image.Through research and analysis,the author finds that the Xinjiang regional image publicity constructed in CCTV news broadcast meets the expectations of the government's work report on the development direction of Xinjiang: pay close attention to social stability;improve people's livelihood in depth;the image of national unity is deeply rooted in people's hearts;the image of accelerated economic development is fully displayed.At the same time,it also finds some points that can be further improved: the selection and presentation of Xinjiang regional image can be more diversified;the symbol construction of the report can be further improved.Finally,this paper puts forward some suggestions on the construction of regional image of Xinjiang,and tries to think about how to improve the regional image of Xinjiang from the three aspects of the actual image of the region: the government,the media and the public.