The Ritual Communnication Of Media Events

National major events are planned by organizations(governments,groups,etc.),and the media participate in and carry out purposeful communication,which can play the role of cohesion and social integration.These important events thus become a media event.Media events have great influence and penetration through ritualized communication and ritualized performance.This mode of transmission is called ritual transmission.The ritual dissemination emphasizes the call and convergence,so as to build a unified ideology,make people share faith,maintain affection,and ensure social harmony and stability.The ritual communication of media events gathers people in the form of groups or communities,shares the representation of faith,unites to consolidate unity,maintains social order,and realizes the construction of national community.On October 1,2019,a military parade to celebrate the 70th anniversary of the founding of the People's Republic of China(hereinafter referred to as the National Day military parade 2019)was held in tian'anmen square in Beijing.The parade,the first National Day parade of socialism with Chinese characteristics into a new era,highlights the Chinese nation's ambition to rise from its feet and become rich to become strong,and highlights China's national defense strength and achievements in socialist construction since the 70th anniversary of the founding of the People's Republic of China.As a major national event,the National Day military parade in 2019 has attracted the attention of people and media all over the country and even the world with its unprecedented scale and significance of The Times,becoming a typical media event.The National Day military parade in 2019 has become the most exciting,proud and sacred grand ceremony of the country and the nation through the ritualization and dissemination of the ceremony.It is like an invisible bond to unite different groups of people,and gather people's collective feelings,wake up historical memory,enhance people's patriotism and national identity.This paper USES text analysis,case study method and participation observation,the National Day parade in 2019 as the research object,by Daniel Dai Yang and Lyle katz's theory of "media event" and ritual propagation theory as the basic framework,through studying the ritualization of National Day parade in 2019 media events,and analyze the National Day parade in 2019 as a media event ceremony spread the value and significance.The first part of this paper mainly analyzes the characteristics and forms of the National Day military parade in 2019 as a media event.The second part expounds the performance process of the National Day military parade in 2019,which is divided into three aspects:the structure of the ceremony,the expression of the ceremony and the symbols of the ceremony.The third part discusses the ritualized communication of the 2019 National Day military parade,and analyzes it from three aspects:media agenda setting,media linkage reporting and media technical support.The fourth part discusses the value construction of the 2019 National Day military parade in national,historical and cultural levels and social levels.