On Intenet Public Opinion Management Of Government In Public Emergency

The powerful social force of internet public opinion has changed public opinion management philosophy of government in public emergency,has brought changes in the way of government administration, the unique communication advantages of online public opinion in public emergency has a positive impact on the government's social management, and improves the level of government administration and promotes the scientific development of internet public opinion management for government in public emergency. However, network technology brings not only the gospel for human society, but also problems for government in the network public opinion management, especially in public emergencies, the focus and the spread of network public opinion can easily lead to negative public opinion for government, and the government falls into the crisis of network public opinion. Although network technology has changed the public opinion managemen environmentt of government, but at the same time, it also brings new problems,and increases the difficulties of government public opinion management. Network public opinion not only enables the government grasp public sentiment, but also increases the difficulty of management, network public opinion equals dialogue between the government and the public,but at the same time weakens the government's right to speak. Network public opinion promotes efficient government decision, as well as increases the difficulty of guiding public opinion. The ideological reason for the plight of the government is the central government's public opinion management philosophy, the objective reason for the plight of the government is the specificity of network public opinion communiction. The subjective reason for the plight of the government is the lack of crisis response capacity, the system reason for the plight of the government is unsound laws, the technical reason for the plight of the government is the complexity of the network agenda setting.From the above all, during the public emergency, innovativing public emergency management concept of public opinion in government networks, building the government etwork public opinion management system in the public emergencies, improving network public opinion management principles of government in the public emergencies, these are important strategies for government to strengthen network public opinion management, properly resolve the network public opinion crisis, achieve an effectively guide in the government network public opinion.