A Research About The Capacity Building Of "Governing With The News" Under The Concept Of "Political Marketing"

On "Political marketing" concept political parties, leaders, organizations, groups, etc is run as a business operation. Its purpose is to make their own political philosophy, policy advocates, etc. so that the people accept and support, long among the people establish their own image, to form a unity and cohesion, and ultimately the government competence and governance continues to increase. In China 2006, a government spokesman system in Tsinghua University Task Force proposed the" Governing with the news " concept, and the government's " Governing with the news " ability grouped into increased use of information and the media image of the ruling party and the government, the ruling credibility and legitimacy and so the level of ability. In subsequent studies, including management, marketing, communication, psychology and other professional research results continue to be the introduction of government "news administration" capacity-building process.On this basis, the "political marketing" concepts and strategies related to the introduction of information governance capacity-building should become an inevitable trend. On the one hand it can emancipate the mind, improve the work of the government's positive news power and efficiency and, more able to deal with targeted public information work of various emerging issues and doubts. For governments at all levels, the news administration building is still in its infancy. In this process of exploration, some local governments made some useful attempts and achieved good social effects, but some of the problems in the face when exposed certain weaknesses and shortcomings. In the news and learn how to govern the use of political means and methods of marketing, summed up the experience of good and reasonable mechanism to carry forward its formation, the analysis of problems and summary of a warning for future reference and reference is the significance of this thesis. Of course, more importantly, by combining some of the political marketing concept and strategy for local governments ability to govern the rationalization of information recommendations and suggestions to improve the ability to help the Government control of public opinion, promote the democratization of local government decision-making to improve the Government's media leadership, strengthen the ability to communicate with the public, and ultimately achieve social development and progress.