Metropolis Marketing Strategy, Integrated Marketing Concept

At present the metropolis newspaper's market condition is unoptimistic. If you studies the marketing present situation of The Chinese metropolis newspaper industry, you can discover the Chinese newspaper industry lies in such a period as needing the marketing but lacking marketing. Chinese marketing industry needs new theory instruction urgently. We can summarize The Chinese newspaper industry marketing present situation from two aspects: The Chinese newspaper industry marketing condition was still at the initial stage at present; The Chinese newspaper industry has very many flaws in the brand mold.In some certain extent the imperfect market operation environment and mechanism management creates these questions, but it also has promulgated the newspaper industry operator's old marketing idea. So the academic circles must strengthen research to this topic.This article attempts utilize the knowledge about market marketing study, journalism, the dissemination study and so on, and induct the integrated marketing correlation theories on the basis of analyzing our country metropolis newspaper marketing practice to research the metropolis newspaper using the brand marketing strategy, and the event marketing strategy, and the relations marketing strategy. This is this article goal and key point. I hope this topic will have a benefit to the next metropolis newspaper marketing practice.According to the above, the full text altogether divides five chapters: the first chapter is to analyze the metropolis newspaper market present situation; the second chapter comb the conformity marketing theories; the third and the fourth and fifth chapter separately research the metropolis newspaper marketing practice utilization on the brand marketing strategy, the event marketing strategy, and the relations marketing strategy . It is need to limit that the newspaper not only face the reader market but also the advertisement market, this article mainly refers to the reader market marketing operation.The integrated marketing theory has passed through the full text as a master line. Brand is the ultimate value of the conformity marketing theories and Relations are the most core goal.