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Media Analysis: Study On The Second Foothold Of News

Posted on:2012-08-03Degree:MasterType:Thesis
Country:ChinaCandidate:B ZhangFull Text:PDF
GTID:2178330332997981Subject:Journalism
Abstract/Summary:PDF Full Text Request
Today, the technology of communication has rapid developed. Newsweek is just a marginal class among news medium. Comparing to TV, newspaper, network and other medium, this class contains rarely individual and less readers, but the influence of them cannot be despised. This is the origin of this study.Introduction and first chapter is an overview, some introduction about the current academic placement of Newsweek and the second foothold of news, analysis shows that most of the research thesis in a single chapter, and lack of system study. For more information about the second foothold of the news is the accumulation of industry practice, while the media characteristics of Newsweek is reflected by the text characteristics directly. Therefore, to media analysis as a starting point, the system research of the second foothold of news that is the value of this article. In the first chapter, about the survival of the current status of Newsweek, and highlight the mainland China market, some representative Newsweek - "Phoenix Weekly", "China News Weekly", "Life Magazine", "South People Weekly. " In the following section II, leads to the core of the concept - the second foothold of news, and discusses its relationship with Newsweek.After the overall understanding about Newsweek and the second foothold of news, the main task of the second chapter is the content analysis to the second foothold. First, "Phoenix Magazine" as a case analysis, in the first three quarters, select material, text, and the author analyzed, and found that the theme of phoenix weekly had reordered the news value, different reports content have different writing mode, phoenix weekly article is like the salon presided by journalists. These features both belong to Phoenix weekly personality and general character of newsweek. Therefore, in section IV , comprehensive analysis on "China News Weekly", "Life Magazine", "New Weekly" and other of representative journals, and gain the accurate characteristics of the second foothold of news.After the analysis of the samples reached these conclusions after the theoretical interpretation is the third chapter introduces the Ynys media bias theory, the theory linking the object of this study, the author found that the second drop-News propagation characteristics is reflected on the return of writing, the second is the placement of Newsweek magazine and news can be found in the theoretical basis of interdependence, followed by "class culture" theory, to grasp the overall relationship with the audience Newsweek.With the development of research, the author has some profound understanding to newsweek, the second foothold of news, and some controversial issues, so in the epilogue part, the author discusses that the media is watchman or historical recorders, and the news is fragile or not and how many years newsweek could develop or survive, that is, after I study the topics of some of the harvest is caused by the process of deep thinking.
Keywords/Search Tags:Newsweek, The Second Foothold, Media Analysis, Content Analysis
PDF Full Text Request
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