An Analysis On Value Orientation Of Chinese Novel Newsweek

From analysis of the current situation of the flow of world information and the context, which include the domestic political, economic, cultural, macro-social environment and micro-environment within the media organizations, the article make a thorough discussion on the Novel Newsweek, the fourth wave of the journal, which arise after mass, fashion, financial wave, representative as Life Week, Nan Feng Chuang magazine and China Newsweek, In order to make a reasonable judgment and assessment on these News-journal by means of analyzing news framework.The text is divided into five chapters:The first chapter explains the research background and motivation, and defines the scope of the study, Establishes a research framework.In chapter II, the method of the study is briefly introduced, based on the requirements of content analysis, construct categories and the unit of analysis, and train coder to design reliable testing and statistical method.In chapter III, according to research needs, define the Avant-garde, Newsweekly, value, value orientation and other concept. Combined with real research, explore and review the theory of news framework and the research situation of the news magazine.In chapter IV, on the premise of qualitative analysis on the macro and micro background, in which Chinese Novel Newsweek is born and grown, the researcher makes a comprehensive content analysis on news reports framework of these Newsweek. Using two categories, the "what" and "how", the researcher makes a scientific survey for media framework of Newsweek and the value orientation.In chapter V, the researcher makes a judgment and evaluation on value orientation of Chinese Novel Newsweek on the ground of the media environment and the text, and analyzes the influencing factors and makes recommendations on adjusting strategy and the future positioning. Finally, the article assume that the Novel Newsweek emphasize on the topic of current economic development, uphold conservative and neutral stand, and concern about social and moral order. They make the social elite groups as target, and provide information and services for them, demonstrated a kind of value orientation of cultural hegemony, which is paralleled with state news policy and the will of the mainstreamideology.