A Study On The Character Reports Of The China Newsweek

People are the soul of news reports,and also the liveliest elements in news reports.Character reports are extremely important in domestic news reports.In the information age,the information needs of the audience have gradually changed from unity to diversity.They tend to take the initiative to understand information instead of being passive receivers.The typical tall and perfect image presented in traditional character reports can no longer meet the increasingly diverse information needs of the audience.Therefore,in character reporting,how to better present characters and make them be loved by the audience has become an important exploration target for the media.Under such circumstances,China Newsweek has paid much attention to character reporting,which has played an important role in promoting the innovation and development of journals.The main subjects selected by China Newsweek in character reports are distinctive characters,most of whom are middle-aged and elite men with relatively high social attention and influence.The themes of character reports in China Newsweek are contemporaneity,historicality and reflectivity.The reportage of characters communication and profile interviews makes the content of the reports more profound,comprehensive,and influential as well.There are certainly also some individualized expression methods.China Newsweek pays particular attention to the production of report headlines,many of which are inspiring and in humorous style,so as to improve the readability of character reports to a great extent and be conducive to promoting the construction of its personal character reporting brand.However,there are some problems that can't be ignored in the character reports of China Newsweek.For example,in choosing subjects of the character reports,the ratio may not be well-balanced,and there are few channels for the characters' information sources.Stereotyped discourse construction also exists.All these problems are not favorable for China Newsweek to be a very influential weekly news magazine.In view of this,China Newsweek can take corresponding measures,for example,in the selection of main characters,it is necessary to make a balanced report as much as possible,broaden the channels of information sources,grasp more comprehensive and in-depth character information and also attach importance to the circulation of publication so as to expand its influence.