Research On The Formation Mechanism And Management Strategy Of Network Information Ecological Chain

Currently, With the economic progress and the information technology innovations Information industry develops rapidy, Information ecology problems gradually highlight, A series of increasingly serious unbalance of information ecology problems such as information explosion,information pollution, information infringed turn to be serios than before.people pay more attention toward the ecological problems, In order to avoid the governance after the information ecology natural ecological unbalance problem appeared, Scholars all hope to the essence from the information ecology for the path of sustainable development, therefore the research for information ecological problems penetrated.Meanwhile, as the most abundant information resources content, Internet become the representative place of information ecological problems research, Suggestions that the scholars give for the network information ecological research is still in network information ecology imbalances, but not give many system and pointed From the deep perspective,And also lacks of operational guidance. Therefore, This paper studies the information at home and abroad of ecological theory made a in-depth summary of the theory of ecological system, refer to the ecological system structure, ecological system evolution rule, the ecosystem's energy flow rule, ecological system of ecological system theory. Combined with the network information resources management theory and information ecological chain theory, By structural bionic, function bionic means to emphatically analyzes the network information ecological chain.Network information ecological chain is through information flow between information subject interactions with formed in network information environment, the chain dependent relationship Under network environment. Also has four basic characteristics including the relevance, regional, functional and phase, It can be divided in to two types according to the type of network information resources,including the relation network information ecological chain and the business network information ecological chain. It also can be divede into four types according to the relationship between the main body of the information ecological chain, the four type are producers dominated network information ecological chain, message dominated network information ecological chain,consumer dominated network information ecological chain, disintegrator dominated network information ecological chain. The elements of network information ecological chain include the Information subject and the Information environment, Information subject include the information producers, information management (including information message and information disintegrator) and information consumer, The information environment including internal and external information environment, There is all a complicated interactions between all the elements.The management strategis of network information ecological chain aim to optimize the network information ecological environment, and provide strong support for the development of network information ecological chain. For the management of network information article mainly from optimization strategy analysis of network information structure, improve iec network information on information transfer iec efficiency and promote harmonious development and optimizing the main body of the information network information environment aspects.The research on the Taobao network information ecological chain build on the formation mechanism and management Strategy of network information ecological chain. Taobao network information ecological chain is the business Information message dominanted type, The supply-demand information circulation and funds-real information circulation realize the interaction between different elements,and also bring the conomic value.