The Operation Mechanism Of Zhihu Information Ecological Chain And Its Impact On The Dissemination Of Knowledge

With the development of user-generated content platform,the online Q&A community represented by Zhihu has become an important way for netizens to ask questions,share and acquire knowledge.And other channels of knowledge acquisition,knowledge of Zhihu production formed a "self-organizing system",the user plays a knowledge producers,consumers,disintegrator,organizers and disseminator role,such as cooperation each other make knowledge flow along the iec and implement of the production,consumption,decomposition,organization and communication.At the same time,the transmission of knowledge also shows the characteristics of network and non-linear.Based on information ecology theory,and through the online Q&A community Zhihu "wild dog vaccine" essence of data collection and analysis,the research on Zhihuiec each operation mechanism of the role and impact on the spread of knowledge,to explore how to realize the maximization of knowledge dissemination effect,to construct a diverse,the sustainability of knowledge dissemination ecological network.First of all,this article is based on information ecology theory and analyzing the data of Zhihu,analysis on Zhihu information filling all involved in the role of knowledge production,organization,transmission,decomposition and consumption ways of working,the empirical test on Zhihu knowledge dissemination effect of the influence of the main influence factors include information producers and information producers feedback time,the effect of the information content of the production,the attention of consumers to ask questions.Then,the social network analysis method is adopted to analyze the overall network and individual network of each participating role in the information ecological chain,and the role of each participating role in knowledge dissemination is empirically tested.It is found that the structure of the knowledge network is relatively loose,which shows the scale-free network characteristic that the connections are concentrated in a few nodes.The information producer occupies the central position of the knowledge transmission network,and the knowledge transmission ability is the strongest.Users in other roles contribute less to the knowledge transmission.Finally,in combination with the theory of information ecology chain,this paper empirically tests the influence of the position of each participant in the information ecology chain in the social network on knowledge dissemination,and verifies that the participation of information producers and consumers and the number of information producers' answers are affected by the centrality of the social network.