The Research On Internet Communication Of TV Entertainment In Mainland China

With the progress of the process of triple play, the new media technologies , represented by the Internet ,are changing the pattern of media. The Transmission channels and Terminals become increasingly diverse, and this change displays the characteristics of more and more subversive. And therefore consumption of television is undergoing great changes. Internet video is very popular one of the applications on the Internet ,and Television is also increasingly focused on the broadcast of the TV content through Internet. In this paper, the study object is the Internet communication of Chinese mainland television entertainment programs . And I've done an in-depth study on Their status, characteristics, value ,problems and countermeasures.Mainland China TV entertainment programs presented in the domestic spread of the Internet forms the main content: the program Webcast, Video on demand online, upcoming events and audience interaction.And the official website, the official micro-blog (blog), video sites, Internet TV, Baidu Post Bar, QQ group, blog, micro-blog and entertainment information websites are the communication channels, which have been analyzed separately. This article summarizes the transmission mode of mainland China Television Entertainment on the Internet. Mainland China TV entertainment programs made the network communication with the following characteristics: Multi-channel and multi-dimensional form of communication, Entertainment growing audience size of network, Audience interaction with the network of programs in more depth, Network platform gather a lot of TV entertainment programs. The television and the Internet are becoming increasingly closer cooperation on content. Mainland China TV entertainment programs Bring the following values: It expands the audience on the scale of the program.It becomes more convenient for audience when participating the interaction of the programs.It brings high-quality contents fot Internet.It brings a new media select for the advertisers. It promotes competition in television media and brings inspiration for the TV reform.At last,I did an analysis about the problems about the Internet communication of TV entertainment programs,and proposed the countermeasures.