Research On The Diversification Of Network Communication Of Chinese TV Entertainment

The pace of life in today’s society is accelerating, people need to alleviate the pressure of social competition by way of entertainment. China’s rapid economic development, people’s material needs have been satisfied, people pay more and more attention to the spiritual and cultural needs, the mass media can be produced to meet the public for leisure and entertainment information. Television entertainment industry is the major part of China’s cultural industry, people can through the Internet to watch the TV entertainment programs to meet the entertainment needs. In recent years, with the rapid development of network, communication channels become increasingly diversified, entertainment has become the main support of TV media. Based on the combination between traditional media and new media as the research background, the diversification of Chinese TV entertainment network communication as the breakthrough point, the Chinese television entertainment network communication as the research object, in order to journalism, dissemination of knowledge as the main theory basis, carries on the thorough analysis through the diversification of Chinese TV entertainment programs of network communication, and puts forward some opinions network communication development of Chinese TV entertainment programs. This paper is divided into three parts, the first part is the analysis of TV entertainment program’s status of network communication, the second part of the main information related to television entertainment network communication to carry on the research analysis, the third part mainly analyzes the television entertainment network transmission diversity influence. At present, the network media on the television media to form a great impact, the television media has both challenge and opportunities. There are some problems of Chinese TV entertainment programs in the network communication, these problems hindered the healthy development of TV entertainment program. The television media network media should adapt to the change of media environment, improving their competitiveness and social influence.