Study On The Effective Communication Of Internet Video Advertising

Internet Video is a new media.It has a vivid image,strong performance and changes the traditional form of photo and word communication.It is a revolution of internet.The rapid development of internet video website provides the soil for video ads to grow.Internet video ad has the features of novel form,rich content,and the audience can act as advertising information disseminators and creators to participate in fully interactive embodiment,Internet video ads can also lock the target user groups,according to geographical,personal attributes,the times of played and such oriented approaches to achieve accurate positioning.With the development of internet technology,its advantages will appear further.In this paper,all links of the internet communication are comprehensive analyzed for a number of various aspects,combining internet video advertising related information and the basic principles of ads communication.At the same time,the relationship between the internal and external factors and advertising effectiveness of internet video ads are systematic studied, and submitted a strategy to achieve effective communication for internet video advertising. Internet video ads innovation in the content and form,communication strategies, communication effect assessment and so on are explored and thought about,combined with the cases of internet video site at home and abroad to carry out an analysis,so that advertising information meet the audience' need,and the communication effect of video ads is truly improved.The paper points out a right path for the internet to develop video advertising,and put forward a systemic,comprehensive reference for the related domains in the internet video research.