The thesis analyzes the advantages and disadvantages of the Internet communication by studying the history and current situation of the development of Internet media. It also demonstrates and predicts the unavoidable and overwhelming tendency of the development of Internet communication and mass media hi China. The thesis put forward the importance of developing the Internet communication under the leadership of our party and government. Enhancing the management and managing according to the law, taking advantages of the traditional media and combining the internet with conventional media construct the effective countermove against the impact of digital era. The author also probes into the problems, which needs much attention during the development of media-integration, in order to boost the further development of Internet media and communication.
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