A Study On The Communication Form About Entertainment Anchor Of Grass Roots In Network Video

Under the emergence of Internet technology change rapidly progress, Network communication is coming in the spread of the phenomenon of network field. The Internet is based on the interpersonal communication of point to point, and gradually develops into group communication.Since until the mid-1990 s, the traditional mass media have access to Internet.As the Internet began to play a certain role of mass communication.With the rapid development of Internet technology and the background of the impact of human life from all aspects, entertainment anchor of grass roots in network video has brought a different experience for the audience. The rapid development of video "reality show" live Web site not only requires more characteristic roots anchor to attract audiences, but also provides a stage to show themselves for roots anchor. Roots anchor and audience spread content each other so that the living room presents UGC model, while stimulating the "attention economy" rise in the broadcast platform of network videoThis paper analyzes the role of the entertainment anchor of grass roots in network video positioning and characteristics, and using communication, semiotics and sociology and other related theory analysis of new features of entertainment anchor of grass roots in network video,making a vertical comparison, from the perspective of new changes to the entire network space bring positive significance, thus giving the rationality of the existence of entertainment anchor of grass roots in network video. Analysis of the propagation characteristics, audience analysis and effect analysis of in-depth observationentertainment anchor of grass roots in network video from the function. At last, summarize the communication defects and Countermeasures of the current entertainment anchor of grass roots in network video.