| Since the 1990s, tremendous changes have taken place in development environment in China's book publishing industry: accession to the World Trade Organization, foreign publishing companies' entrance by roundabout way has brought great competitive pressure on China's book publishing industry.Government departments have deepen cultural system reform in broader and more in-depth; information technology created a new technological environment for the book publishing industry, and so on. Facing the new situation under the new opportunities and new challenges, China's book publishing industry has also taken corresponding measures, such as setting up publishing group and accelerating the pace of new technology applications, and so on. However, many deep-seated problems in the constraints of China's book publishing industry have not been effectively resolved, it need to deepen the reform further, and promote institutional mechanisms and management innovation.The first chapter analyzes the background and significance of this thesis, makesan carding and commentary of domestic and international research status, and expounded on the main content and research methods. The second chapter analyzes the content, features, and industrial chain of the book publishing industry, and its theoretical basis were reviewed. Chapter III makes an analysis of the status quo of China's book publishing industry, the relevance between the book publishing industry and economic growth, further explores the environment conditions and features of the new situation for it's development. Chapter IV, V, VI base on SCP paradigm of the theory of industrial organization in the Harvard School, it formulates from the market structure, market behavior and market performance, and extract main issues of our book publishing industry. Chapter VII puts forward the countermeasures of speeding up the development of China's book publishing industry under the new situation, it is based on the issues mentioned before. |
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