Study Of Innovation-Driven Development Of Tianjin Broadcast In The Era Of Media Convergence

With the development and progress of society,major changes have taken place in information dissemination,and the environment of social communication has also undergone major changes,especially the emergence of new media,which has caused impact on traditional media and competition among various types of broadcast media.Gradually transforming into cooperation and integration,this has promoted the sharing of resources among the audiences of different media,which is more conducive to the development of the broadcast media.Therefore,the era of financial media where competition and cooperation coexist has followed.Financial media is a concept that can integrate all types of media,thus form a new type of information dissemination,It can help make up for deficiencies and realize the integration of media resources,information and manpower,so as to obtain greater The benefits and achiev better communication results.Against this background,traditional broadcast media ushered in new opportunities for development,providing more effective ideas and methods for breaking the current predicament.Taking Tianjin Broadcasting as an example,this paper analyzes and studies the development of Tianjin radio in the context of the media era,and finds the innovative development path of Tianjin Broadcasting.This article starts with the background of the current broadcast media,and clarifies the background and development of Tianjin Broadcasting's time,explains the significance of this research,and then summarizes the domestic and foreign research results and understands the domestic and international status quo of research in this field.The status quo of research,so as to find out the ideas of this study and the objectives to be achieved in the research,organize the structure of the paper,clearly use the research methods,and comb related concepts and theories involved in this paper.At the stage of research and analysis of Tianjin's radio innovation and development,this article first made an in-depth understanding of Tianjin Radio and researched it,understood the development status and business status of Tianjin Radio,and analyzed the media convergence of Tianjin Radio in the context of “melting media”.As for the results obtained,a specific analysis of the status quo is carried out.The issues in the development of broadcasting in Tianjin are summarized,and the current development environment and competitive situation of Tianjin Broadcasting are analyzed to identify the advantages and disadvantages and the opportunities and challenges for development.Based on a thorough understanding and understanding of Tianjin Broadcasting,it began to research and summarize the experiences of domestic and foreign broadcasting innovation and development.It draws lessons from the development ideas and methods that are worth learning from,and combines the actual conditions of Tianjin Broadcasting,and proposes countermeasures for innovative development.And suggestions.