Competitive Intelligence Research Of E-commerce Site

Since the introduction of the concept of competitive intelligence in China in the early 1980th, a growing number of Consultants Incorporation, research institutions and universities began an in-depth study of competitive intelligence methodology. So more and more businesses realize the importance of competitive intelligence in the enterprise development, they introduce the implementation actively and achieved good results.With the increasingly fierce competition in market,China's C2C e-commerce sites in order to achieve healthy development, it must respond to market changes, adjust the competitive strategy timely,and maintain the advantages of competitive. Under this background, it is particularly urgent in introducing competitive intelligence research in China C2C e-commerce site. The author tried to combine the competition information theory and the practice in development of c2c e-business web,combine the status of study and problems.On the basis of that, to study some immature problems of competition information in c2c e-business web, in order to make C2C e-business web to fierce competition for development.By researching the competitive intelligence theory and C2C e-commerce site, combine with competitive Intelligence and the C2C e-commerce websites.Firstly, based on analysis the content of competitive intelligence in the C2C e-commerce sites, discusses the significance of competitive intelligence for the development in C2C e-commerce site. After that, The use of SWOT and Benchmarking research competitive environment and competitors in C2C e-commerce site, and analyze the actual situation of has on Youa. Last, proposed the competitive strategy for C2C e-commerce sites.