The Study And Application Of Networked Marketing And Customization Information Integration Technology For Electrical Equipment

With the development of information technology, network technologies and e-commerce change the traditional business greatly and present the huge challenges to traditional marketing. Networked marketing and customization has become an important marketing mode of modern enterprises. In the marketing and customization process of electric equipment products, there is frequent information interoperation among customer, electric power designing institute and electric power department. Therefore, information integration is the basement of implementing networked marketing and customization system for electrical equipment. After analyzing research status of information integration technology and networked marketing and customization, aiming at the characteristics of networked marketing and customization process of electrical equipment, a kind of networked marketing and customization information integration technology based on SOA and Web Services for electrical equipment has been presented. And the concept model, design thinking, architecture, function and running mode of the solution are studied. Based on the research above, the technical framework of networked marketing and customization information integration solution for electric equipment is set up, which including systemic technologies, special technologies and supporting technologies. Further more, this paper also research some key technologies involved in the technical framework, such as data organization and management technology based on XML, UDDI register, BPEL business process server and centralized identity authentication technology. Finally, during the research of national high-tech R&D Program for CIMS, Networked Manufacturing Systems for Netlike Region with a Central City, aiming at the requirement of Chongqing Huayang Corporation, a networked marketing and customization information integration system for electric equipment is developed successfully. And the development processes of system are presented. This system has been applied into the networked marketing and customization system of Huayang electrical equipment company, and notable economic benefits have been obtained.