Research And Application On Product Networked Marketing And Customization System For Electric Gauge And Control Manufacturing Enterprise

Electric gauge and controller products are base equipments in industry production, having got the extensive application in light industry with heavy industry produce. But nowadays many of the electric gauge and controller manufacturing enterprises in China still use the traditional way to sale products which causes a lot of inconvenience, such as long-term sale, distribution complexity, and weak capability of rapid response to the change of market. Actually, it's hard to satisfy customers' requirement with that method. Many electric gauge and controller manufacturing enterprises gradually realized that they must use advanced internet techniques and modern business enterprise manage skill to improve the procedures of original manufacturing and management, then they can orientation the drastic competition and various client requirement. For this reason, this thesis research and develop Product Networked Marketing and Customize System for electric gauge and controller manufacturing enterprises according to the status of current management and sell. The result of this thesis have got the actual meaning in engineering and theories research value in optimize enterprise marketing mode, lower the sale cost and expand the customer community, etc.Firstly, the thesis analyzed the shortage of traditional enterprise marketing model, and then put forward a new model that adapt to Product Networked Marketing and Customization System for electric gauge and controller manufacturing enterprises. After that , the thesis analyzed the system requirement , studied the system framework at the point of system function model and information model and build the system function model and information model. In order to develop the Product Networked Marketing and Customize System for electric gauge and controller manufacturing enterprises, in this thesis we study on several key technologies. They are data-base technology ,business logic technology and the realization of client technology .Based on the research achievement of the key technologies, we deployed a set of Networked Marketing and Customization System for electric gauge and controller manufacturing enterprises. This system build enterprise products store,client customization platform and order manage system, customer resource manage system and Customization design resource manage system.This system has been applied in Panagang electric gauge and controller manufacturing successfully. The application expressing that system circulate is stability, dependable, increases that company require with to the market of respond to the ability, market expand the buildup between ability and production helps the ability of making, obtaining a good effect.