A Successful Combination Of "Non-profit-making Quality" And "Commerciality"

Zou Taofen is a famous editor, reporter, publisher and political commentator in the modern times of our country and has obtained huge achievement on the journalism. His thought of management on newspapers and periodicals is an important part of his thought about running newspapers, and his understanding of the relationship of the "non-profit-making quality " and " commerciality " of the press is the foundation of the thought. This essay set out from their relationship and analyze Zou Taofen's thought and practice of management on newspapers and periodicals from four aspects: market orientation, management mechanism, the view of advertisement and human resources management, in which I have adopted both of the case study and comparison study.Zou Taofen was always insisting such a market orientation that he run a newspaper for the people in his working life for journalism. To establish the newspaper in his mind which is by the people, of the people and for the people, he meticulously designed the management mechanism that combined the democracy and concentrations together to guarantee the independent and freedom of the press. Moreover, under the premise of not sacrificing the "non-profit-making quality" of the press, he provided the powerful economy guarantee for the development of newspapers and...