Zou Taofen's Media Management And Administration Thought Studying

Taofen Zou was a remarkable newspaper-man and an outstanding political critic in China's modern history. He was also a successful pathbreaker and operator of the publishing industry. The "Life "serial media organization that he masterminded included weekly magazines, dailies and bookstores. It was not only a cultural support in the adverse currents in that times, but also a cultural enterprise which was full of vitalities.All his management philosophies were based on the working theory of "Standing for Public Forever", he took advantage of his sharp eyes, and devoted deep attentions and sincere sympathies to study what kind of reading materials present public readers needed. He regarded reaching reader's souls as great happiness and made great efforts to shorten the isolation of readers and editors. He launched "Little Speech" and "Readers' Mailbox", and through them he set up close relations with readers.He pursued interests and values for the contents of the newspapers. He also set up a balanced standard of simplified and advanced reading materials. He insisted advanced reading materials be simplified to the highest degree because he thought simplified reading materials could bring readers pleasure and progress. He believed in containing training in amusements. No matter for the contents or for the form, he advocated innovations, unwilling to follow suits.For the organization form, Life Bookstore was one economic entity that implemented the form of cooperation but listed for a limited corporation. He managed the corporation in the form of democratic centralism. In the fields of personnel matters, business decisions and assignments, he kept in touch with his employees in the processes of collective agreements, confirm of principles and implements in grades. He paid attention to bringing up each employee's voluntarily, creates and responsible protagonist's consciousness very much. And he also tried to stimulate their vigor. In the mean time he really cared about each employee, helping him to overcome the difficulties. So his employees could devote themselves to the work.His management strategy embodied his persistence in commercial accumulations from social benefits and starting-up the expansion of tangible assets with intangible assets. It reflected in his management of advertisements. He though "making limitless economical sacrifices because of careers" would certainly cause newspaper economy go bankrupt, unable to survive. It was just the Chinese slang" With the skin gone, what can the hair adhere to? "But for the incomes of the surge of the advertisements because of good sales. He tried hard to use them for improving the publication itself. Therefore He could enhance readers' interests. His goal was to promote the improvements of the society by assisting individuals.