Study On The Theoretical System Of Publishing Communication

This author probes into the theoretical system of publishing communication on the basis ofinvestigating researches at home and abroad about this theme, combining with the practicalexperiences of publishing, making use of research methodology include materialistic dialectic,abstract thought, historical analytical, theory transplantation and so on in this thesis. The science of publishing communication is the science knowledge which reveals the rule ofpublishing communication though studying on the phenomena of publishing communication,which use the correlative theories of communication for reference, summarize the practicalexperiences of publishing communication, and synthetically analysis and organically summarizethe research achievements about publishing communication. It is a new social science which hascharacteristics of intersectant, marginal, applied, integrative, developmental, adhering, etc., whichhave correlative sciences include the publishing science, communication, information science, etc..Studying on this subject redound to science construct of publishing and communication, toimprove publishing management and to solve practical problems about publishing. From the individual and whole angle of view, this thesis analysis basic factors and course ofpublishing communication, discuss the relation between publishing communication developmentand social development, and put forward a elementary theoretical configuration of publishingcommunication adhere to principles include logistic and historical unification, macroscopical andmicrocosmic unification, cognitive and practical unification. Publishing communication is the logistic core of the science of publishing communication,which is a social communication phenomenon that people create and edit works and public toaudience in virtue of reproduction. Intrinsic rule of publishing communication is that intrinsic relation between workscommunication and acceptance, which embodied by publishing communication decide publishingacceptance and publishing acceptance feed back to publishing communication. Publishingcommunication should adapt to the socialization characteristic of the communicators' workscommunication and the individuation demand of the audience's works acceptance from innercommunication mechanism, which is inner rule of publishing communication. And the exteriorrule is publishing communication lies on whereas counteractive to social economy, politics andculture. Logistic end-point is the objectives and realization approach of publishing communication.The basic objective is to realize works' information share in extra-space-time and socialization invirtue of making use of communication technology, communication strategy and communicationpolicy in reason. To realize the freedom of press is the main objective of the development ofpublishing communication, which lies on to reform communication system, to innovatecommunication mechanism and to optimize communication environment.