The Book Review Research Based On Publishing Communication

With the wide sales of books in electronic commerce platform on theInternet, resulting in a large number of book reviews. So the comment of the books isno longer just by word-of-mouth, newspaper, broadcast, TV form, it begins to havea online bookstore book feedback, micro-blog platform on the "micro review", andsocial networks and interactive development of third party sites (suchas Douban) review software review, reading on mobile phone...... But no matter whatkind of form of the comment of the books, it will affect the reader’s perceptionand purchase decision. The comment of the books have become the important factorsthat influence the book publishing dissemination work, also caused the publishingindustry’sattention, they began thinking about how to make the comment of thebooksto better serve the books sales. However, with the increasing roleof bookreviews, its problems gradually emerge. Such as anonymity networkcriticism makes real book reviews have been attacked, uneven quality bookreviews, book reviews, please the public and professional decline.In order to effectively explore how to give full play to the advantages of bookreviews, publishing communication is applied to the books, this paper from the angleof publishing communication,communicators,the book reviews of media,communicati-on effect and its application in publishing communicationin the process of analysisand research, elaborated the positive significanceof book reviews publishing communi-cation,in order to form a more perfectbook review mechanism, to better servethe book publishing and national reading promotion.The paper consists of six chapters. The first chapter is the introduction,mainlyintroduced this article selected topic background and the significance, the domesticand foreign research present situation and the existence question, the research aim andthe problems to solve and so on.The second chapter is the analysis of disseminatorsof book reviews, mainly from two aspects of professional reviewers and grouptype book, BookCritics discussed the development status and existing problems. Thethird chapter is the analysis of book reviews media media, discusses theclassificationand characteristics of the comment of the books; The analysis of the characteristics ofnewspaper book reviews all media background; for example, the interpretation ofelectronic books and socialnetwork interactive development. The fourth chapter isabout the comment of the books of the main audience (publisher, middlemen, readers) produced the dissemination effect, with the Yangtze River juvenile and children’sPublishing House published "pin win" as an example, the analysis of effect ofcommunication book review on middlemen; elaborates the important influenceof online book reviews on the readers’ perceptions and purchase decision-makingetc.The fifth chapter is the comment of the books used in the analysisprocess of editing and publishing, reading the comment of the books in theactual publication job role and problems. The sixth chapter is the summarize somebeneficial to establishing a more comprehensive book review mechanism for theopinions and suggestions,and to the current published work inspiration, to betterserve the book publishing and national reading promotion.