On The Issue Of Sincere Of Readers Of Chinese Publishing Houses And Its Developments Strategies

Looking on the whole, the mainstream of the sincere question of publishing is good, but some phenomenon, such as the wrong title selecting , repeated publishing, too high price, also should attract our high attention. Especially in 2003, the publishing ranks the fourth in the trade of the ten major sudden huge profits at home, which indicates that its readers has already begun to face the unprecedented crisis sincerely. At the same time, the reader occupies more and more important function in the course of the publishing .On one side, sincere to its readers is the foundation and the power of the publishing houses'developments. On the other side , it is also the inevitable choice of making its lasting development in the new period. Study on the sincere questions of reader demonstrate necessity, urgency and importance day by day. In my article ,1 will divides three parts and study the concept's development of the sincere questions of reader. this study's function and meaning. the questions existing and the tactics of the publishing houses four portions separately . During these ,I especially analyze the problems existing in title selecting , editing and checking ,pricing , propagating .In the followed, I discussed the measures from three respects: strengthening consciousnesses of reader sincere. understanding and analyzing readers' demands, serving and guiding readers. At last, I wish the article will be helpful to the editorial staff of the publishing house of books and the researchers on this topic.