The Analysis On The Innovation And Development Of Time By Henry Iuce

Henry Robinson Luce and Briton Hadden created Time in 1923, as the first news weekly and the first of the three top news weekly, it has many characters in both editing skills and managements which has made it develop from its initiative circulation-less than 10 thousands-to more than 10 million per week and become the badge not only for that period but also for the whole magazine industry. By working up with Time's characters and evolutions, this thesis seeks the trace of Luce's route for Time in which evident innovation and development can be seen. Luce wanted make a refining and reflective magazine based on personage report, which shape the Time characters with interpretive report, cover story, group journalism and unique writing style. These characters made Time itself difference from other publications All of the above is not only innovation of Luce's journalism thinking but also a new model for mass media in that period. Otherwise, such managements as employee stock purchase, public relation activity in molding brand, publishing in series and activities in cultivating future consumers are all factors for Time's achievement and fortune for the whole industry. We can conclude that the innovation and development of Henry Luce has deep impact on Time.