Research On The "Cover Story" Column Of Xinmin Weekly (2013-2022

Cultural development has always attracted people ’s attention.As an important medium of cultural inheritance,paper media will inevitably receive people ’s attention again.Newsweek,as a major category in the development of weekly magazines,has always been within the scope of scholars ’ observation.As the first comprehensive news weekly in Shanghai,Xinmin Weekly was born in 1999.It has the resource advantages and talent advantages of the newspaper group.Xinmin Weekly takes the responsibility of influencing the mainstream,adheres to the people-oriented purpose,pays attention to the people ’s livelihood,and reports real news.This paper chooses the cover story column of Xinmin Weekly from 2013 to 2022 as the research category.The cover story column of Xinmin Weekly has multiple reporting themes,involving cultural education,medical science and technology,social and people’s livelihood,politics and law,economy and trade,and other fields.It can highlight topics,reflect positions and reflect characteristics,but it still needs to constantly explore the use of format and color matching.Xinmin Weekly continues to innovate and develop itself.From the analysis of texts and cover pictures,it can be found that the journal ’s temperament and Shanghai-style temperament complement each other,reflecting the Shanghai-style cultural characteristics of being inclusive,pursuing excellence,enlightened and wise,and modest.Under the influence of new media development,Xinmin Weekly actively uses Internet technology to speed up the digitization process,pay attention to user experience,enhance brand effect,expand the influence and popularity of the weekly,and spread its mainstream voice deeper and farther.