YangZi Model In China Press

In the 1990's,China Press business entered into the period of WarringStates.Surveying the whole nation, the press competition has five regio nal feature, with bright age mark.1)ChengDu is a symbol of westsouth ern China.2)GuangDong is a representative of the south of China.3)Be iJing is a door of northern China.4)ShangHai is called "Paris of the Ori enf'.For its special status,the government's controling is closely relatedwith the press developing level.So, we shall study paper's competitive situation in ShangHai alone.5)NanJing.which is known as an old city o f the Six Dynasties, is a pattern of the China.Taking a general view of paper's market in NanJing, there are seven kinds of daily newspaper ab out life and sevice,which try to rush to occupy the limited market spac e.So,at the same time,so much newspaper's price is failed to two even one jiao each one while YangZi Evening still keep five jiao, and persiston its own character and innovation. So its amount of publication kee p to rise to make a new high standard of national press except for little fall at the beginning.YangZi Evening, which established by XinHua Daily Group, has two a mazing achievement in 18 years:The amount of publication broke one million in 1995,became "No.l" in the history of JiangShu Press;On Se pt 26,2002,the publication amount broke two million,became one of th e monuments of China press history.During 18 years,staff of YangZi E vening have always keep evening paper's feature,stand a point of sendi ng out news in day and night as quickly as possible and make advantag es on three linesiinterview and edition, publication and sale,operation a nd management.So it form four characters:information concentrated,se vice attentive,elegant style and better readable.It declaimed that a newera of press industry is coming. "YangZi Model"has gained wide attent ions of the press and led to inside and outside of the press further think ing.This article will answer the following two questions through empirical study and speculating study:Where is the powerful core competence w hich is the basis of "YangZi Model" from?What is the motive structure which maintains the competence more and more powerful?I think that it consists 8 core parts through analizing the origin of YangZi Evening 's competence. 1)Sale force:Publishing first,covering every where.2)Exp anding force:Expanding space of page and breaking boundary,keeping abreast of the times.3)Cohesive force:All people have a common will, being impregnable.4)Science and technology force:In information time s,net is the king.5)Economic force:Ad management,developing actual strength.6)Trademark force:Serving society,pulling economy develop ment.7)Extending force:Calling center.information is the key.8)Revolu tionary force.-Succeeding while changing, never be old. YangZi Evenin g competence's motive structure includings:l)Basic structure(system la yer):"Three No"strategy-the essence of YangZi's continuous develop ment.2)Basic structure(spirit layer):Contribution and being pragmatic-telling the secret of "YangZi spirit".3)Core structure(principle layer):O penning up the attrative economy梩he center of YangZi's development. 4)Core structure(operation layer):Contrast between morning and eveni ng-making YangZi's character.The core competence of YangZi Evenin g seperates itself from price war which is a low level newspaper comp etence.It always hold the aheading direction of China Press.In a sense, "YangZi Model" brings us thinking far only being limited to the press field.