Viewing Newspapering Group's Cross-region Expansions From The Changes Of Newspapers Of Dong'guan

From 2001 some new trends of competition in newspapering arised in Dong'guan City , that the four biggest newspapering groups all came here to take their markets . Based on the theories of public communication , economics and management, this paper attempted to analyze the newspapering group's cross-region expansions . With the focuses of medium's operation and management and the business of interviewing and editing . Conclusions were put forward that to blindly seek for merging , reconstruction or reagional expansion can not enforce the newspapering groups under the present management and policy background . With this premise , the author pointed out that in present context more efforts should be put in the cooperations of newspapering groups and local newspapers .Also the roof of cooperation and benefit-sharing mechanism should be established .