The Study Of Newspapers' Self -issuing

Fifteen years ago, the issuing of newspapers in the Chinese mainland was monopolized by post offices. When our government did not pay newsgroups policy allowance, the newspaper抯 issuance through the post office抯 never meet the need of keen competition. After the birth pangs, self-issuance is just like bamboo shooting in spring. Each newspaper group has the initiative to change the way of issuing from post office to self-issue in order to grasp the right of selling newspaper. This thesis researches the successful strategies and arising problems. It contributes to newspaper industrialization in a direct way. . With the use of fieldwork research, content analyzation in addition to theories of coniniunication ?. statistics., economics plus half a year of field work on practics of Nanfang daily ,Guangzhou daily ,Yangcheng evening news, the thesis makes an wholly theoretical analysis of the status of self-issuance in the newspaper economy, the main ways of newspaper self-issuance in western countries, the reason of newspapers self-issuing, the influential factors of self-issuing, the problems and countermeasures of self-issuing and concludes with both building new relations between the newsgroups and post offices and advancing self-issuing network into material currency network to realize the resource share against the shocks from Internet, making the self-issuing as a new earning area of newspaper economy..