The Trans-region Management Of Newspapering

In our country, the newspapering has been subjected to the seclusive and separate administrative system in our country, the transaction of capital and resource is blocked due to the seclusion and the market competitions are banished by the administrative measures, in a consequence the trans-region management of newpapering is regarded as the preserve for the management. The particular provincialness and exclusiveness results in the laxation of competition and activeness.In the recent years, with the acceleration of the enterprisation and market-orientation in the media, the newspapering has gained the political permission and some quotient in the market. Under the condition, the newspapering begins to expand across different regions, and has come to one of the ten highlights in Chinese newspapering. After the potent regulation over a large scope in the newspapering last year, the exterior expansion attracts the full attention of the directors of newspapering and the trans-region management of newspapering becomes urgent.The trans-region management of newspapering is still in the elementary step, and is the new phenomenon for the news circle. This paper tries to put forward the sound measures to deal with the question how to establish a pattern with a positive scope, a good collocation of the resources, and an effective administration and what condition the trans-region expansion will need.The paper summarizes the experience and lessons from the trans-regionmanagement of newspapering in the recent years, illustrates the typical example, and points out the probabilities and difficulty of the trans-region management of newspapering in our country. What's more, through the positive researches and the quantitative analyses, the paper advances some methods and suggestions from the country's macroscopical policy and the microscopical management of newspapering in attempt to give some practicable tips for the trans-region management of newspapering in the future.