The Research Of Consumer Culture Conception Presented In Metropolitan Newspaper Of Eastern China

With the development of our social economy, the consumption has replaced the production and become the core of social life. People cannot live without consumption. The consumption is basic conditions for survival and development. The consumption and concept can form consumption concept. Consumption is a historical concept, different historic stages have different consumption concept. The traditional consumption concept of Chinese people is frugality which has a great affection on modern Chinese people's consumption concept. However, in 21th century, the development of economy, the advent of the information society, the close contact with the world make Chinese people's consumption concept have a great change.Nowadays, our society is dominated by mass media which has an important role in the formation and development of consumer attitudes and which has a close relation with consumption concept. On one hand, o certain extent, the mass media use their own system of symbols of consumer attitudes in different periods for different guidance; on the other hand, changes in consumer attitudes will always be timely presented in the media. Based on the close relation between the mass media and consumption concept, the thesis makes "Beijing Evening News", "Yangcheng Evening News" as a case, and collects the media content from2000 to 2009, through the analysis of 14 dimensions of consumption concept, in order to examine the consumption concept from the media content from the eastern Metropolitan newspaper, so as to offer a prerequisite for building a new consumption concept.