Research On The Plan And Operation Of "Genesis" Activities Promoted By Yangcheng Evening News

The present paper puts the emphasis on the plan and organization of the events report,which is an important topic in China抯 news report.The most competitive district of the press contest of Chinese newspaper is Guangzhou,and the two main competitors are the Yangcheng Evening News Group and the Guangzhou Daily Group..Based on the author抯 first-handed data,a detailed analysis is given to the 揋enesis攕eries activities organized by Yangcheng Evening News Group at the end of 1999,especially to 揜ound-the-World Reports攁nd 揋enesis Golden Edition?In the paper,the Group~ internal operational chains are dealt with and some questions are put forward for further discussion. Three points are mentioned in this paper.Firstly,the planning of the reports of predictable news is an important means for the Groups to show their strength and standard in the press contest.Secondly,the key of success of the planning is to seize the predictability of news reports and the individuality of manifestation.Thirdly,the press should set up the rectifying sysem of report planning. In the last,some constructive suggestions are provided for solving the problems existed in Yangcheng Evening News Group,such as setting up the top supervising system,reorganizing information platorm,enlarging effective selling districts,etc.