The Research On The Guidce Of Network Public Opinon

Contemporary societies based on the development of network information technology, network has become an indispensable important carrier in modern social work and personal life.But the network brings great convenience to mankind, but also brings the negative factors, the. public opinion" is revolution about the spread of news, which overturnes thoroughly the traditional communication form and takes all the advantages of the traditional opinion together, but also has a traditional public opinion without no transmission speed,interactive superiority and the platform advantage. Fire and water are good servants, but bad masters, network communication contributes to eliminate barriers between people and people, travelling knowledge and information at the speed of light, bringing the unprecedented development opportunity and spread ability. But at the same time, the network public opinion crisis also led to the strong infection ability and damage, especially in China, where this is in transition, social crisis easily through the network to look for ways to vent that will affect the healthy development of the network and the stable social order. This paper start from the network public opinion to study the guiding public opinion issue in Chinese Contemporary society.First of all, this article from the basic xonnotation of guiding public opinion to define some concepts related to public opinion guide network and strengthen people's understanding about it, pointing out that network based theory mainly including marxism on public opinion to the basic idea of the spread, public management theory, social control theory, the news media theory, accept theory, choice theory, motivation theory, transformation theory, and points out the-neeessity and feasibility of the network in Chinese society public opinion guiding to reveal the importance of public opinion guide in our current country.Secondly, the paper analyzes-the reality issues of the network in public opinion system, mainly from the four aspects:the content problems, carrier matters, the dilemma and the complexity of the public opinion guide. The content problems of network public opinion mainly include the following four:bad information emerging in a large amount, hurt information is hard to control, public opinion of the violent, westernization and the strength of the mainstream tendency to public opinion is not enough.Network carrier of public-opinion part analyzes the BBS, chat room, community news the placard, network blog, interactive live, micro bo, and many other public opinion guide effecting the carrier. The network dilemma is from the network related laws and regulations not sound, checks weakening functions, moral self-consciousness insufficient attention, operation mode not harmonious and excessive control, slow to respond. The network of the complexity of the public opinion guide is from the subject, object, and the formation and the complexity to control to expound the specific performance of the complexity of the public opinion guide network.Again, this paper points out that the purpose of public opinion guide network is to maintain social stability.security ideology safety, shaping rational citizen; Implementing network public opinion guide to follow principles include the positive guide principle, seize the initiative principle, principle, communication multidimensional integration principles and the respect regularity with combining the concreteness. On this basis, this paper analyzes the measures of public opinion guide network, mainly from the optimizing environment, establishing judge mechanism, the supervision mechanism and strengthen moral accomplishment subject construction four aspects launches. Optimizing environment from establish and improve network opinion laws and regulations, make public opinion guide network of supporting facilities, improve the power credibility, strengthen the public network media construction four aspects launches. Supervision mechanism, including early warning mechanism, a coping mechanism and feedback mechanism. Moral accomplishment from construction the ethics of network social, improve the social responsibility self-discipline of the network media, improve users of moral consciousness, training users of independent judgment four aspects launches.Finally, combined with emergencies of the multiple social reality, research the network public of the crisis. First to summarize the connotation and features of network crisis, then pointed out the current emergency network in public opinion guide existing prominent problems, mainly including control excessive lead to conflicts,the initial slow response, traditional media rumours in the public opinion guide.Advances in emergencies respond quick need to pay attention to six points:initiative, timely release accurate and timely news in the official public opinion guide to public opinion, strengthen with work interaction, give full play to the micro bo's public opinion guide function, make the usual network public opinion environment construction.The guide of the network public opinion guide is the important topic of our country must face the present society, implementing network public opinion guide need to have both the institutionalized, standardization and legalization of safeguard, also need to pay attention to the subjectivity of Internet users, cultivate the users of moral consciousness, pay attention to build the network moral environment. Public opinion guide in complete network at the same time, the construction of Internet civilization, and promote harmony of social relationships, and promote the healthy development of the network and the society.