The Research Of The Structure Of The User's Right And Meaning Under The New Communication Pattern

For the past few years,with the development of new media technology,and the competition and integration of traditional media and new media,the media forms and forms of communication have changed.On the one hand,since August 8,2014,the CPC Central Committee of comprehensive deepening of reform leading group for consideration by the "guidance" on promoting the integration of traditional media and new media development,China's media have to create a full media platform or convergence media center,Internet and mobile terminal for the referral point using the latest information technology to integration of resources,and to explore the to adapt to the new situation of the dissemination of news information production mode;on the other hand,through self empowerment,more and more of the "audience" began to actively participate in the communication activities and in some communication events instead of a straight from the media to act as waiters,thus showing a "everyone is a media" situation.But at the same time,we also find that,due to China's news dissemination of relevant laws and regulations are still not perfect,not in addition to old media industry added a new disease-traditional media news extortion,false news,paid news and other unwholesome tendencies still exist,and social media rumors,such as abnormal phenomena in polar groups have It is often seen.This study argues that the current media industry needs to address and solve the problem is to establish a correct view of the media users,while emphasizing the protection of user rights,but also should balance the user's responsibility and obligation.From this point of view,this article launches the elaboration from three aspects:(1)from the audience to the user,the research of the Chinese communication object research;(2)the access and control.For example,the right to know and the right to privacy law and the right to privacy,the right to play and the balance of freedom of expression;3)under the new media environment,the structure of right and obligation imbalance.For example,fraud and false news,rumors,and the blockade and gag group polarization,agenda setting and marketing implantation.On the basis of the above,this research further proposes,establish a balance mechanism of the semantic the structure of right and obligation under the new media environment,in addition to improve the relevant laws and regulations,but also from the media to establish and improve the autonomic organization and development,smooth channels of supervision,and the more important is the importance of media literacy education in two aspects of media practitioners and media user.