Research On The Coordination Strategy About Four Essential Factor Of CMRF Offshore Engineering Equipment Company

Offshore Engineering Equipment is the key equipment for offshore oil and gas resources exploit,It is the core of offshore oil and gas industry chain.It is an important component of high-end manufacturing industry,and also the future development direction of strategic emerging industries.Offshore oil engineering equipment is a complex of advanced manufacturing,new materials and high technology,high technology,high investment,high yield and high added value,high risk characteristics,its construction process needs the cooperation of different enterprises,with a number of links also need enterprise internal market,technology and human resources such collaboration can be achieved.CM group is the world's leading manufacturer of logistics,transportation and energy equipment.In 2008,it acquired RF and reorganized CMRF offshore oil engineering equipment company to enter offshore oil engineering equipment manufacturing industry.Facing the new business field and complex business environment,how to effectively integrate the existing market resources,technology resources,human resources and cultural resources,and form the core competitiveness with unique advantages is an important topic for CMRF company to develop in the future.In view of this,based on the theory and method of strategic management,collaborative strategy,marketing management,technology innovation,human resource development and management,enterprise culture construction as the basis,the method of induction and deduction,system analysis,empirical research,quantitative and qualitative analysis method,the technical route of concept-Theory-empirical,around CMRF offshore oil engineering equipment company's strategic environment,"four synergy"(market oriented,technology driven,human security and cultural coordination coordination)strategic system construction,market strategy,technology strategy,collaborative collaborative human collaborative strategy,culture strategy and collaborative synergy evaluation research for CMRF company the integration of collaborative management of market resources,technical resources,human resources and cultural resources,enhance the core competitiveness of the company,the public The company provides a decision-making reference for the leading marine oil engineering equipment manufacturing enterprises.The main contents of this paper include the following:The first,research on internal and external environment of CMRF.In the aspect of external environment,the system of macro environment,CMRF are facing the industry and competitive environment;in the internal environment,system analysis of CMRF's resources,core competence and corporate culture foundation.On this basis,the advantages and disadvantages of CMRF are pointed out,and the opportunities and challenges for future development are pointed out.The second,research on the construction of" Coordination Strategy about Four Essential Factor”of CMRF.Based on the clear definition of the connotation and the environment analysis of the coordination strategy.around the CMRF's "1234" overall development strategy,the establishment of cooperative strategy system in market,technology innovation,human resources,enterprise culture as the core elements of the system,and expounds the collaborative relationship between various elementsThe third,research on the synergy strategy of the four major factors under the strategy of"Coordination Strategy about Four Essential Factor".the core of market coordination strategy differentiation strategy is to achieve traction on the other three elements;the core strategy of collaborative technology innovation is a leading technology strategy play a driving force on the other three factors;human resource synergy strategy is the core of high-level talent strategy to play the other three elements of security force;strategic synergy is the core of enterprise culture to play a coordinating strategy to absorb anything and everything the other three elements.On this basis,the corresponding implementation system is given.The fourth,the evaluation of collaborative effect was studied,based on the research foundation of collaborative effect evaluation,the evaluation model of collaborative effect of offshore petroleum engineering equipment manufacturing enterprises is put forward,and the implementation effect of collaborative strategy is evaluated based on the evaluation,and the promotion and improvement direction in the later stage are pointed out.The innovation of this paper:The first,the strategy of "four modernizations" is put forward.Since the synergy theory has been proposed,the people of collaborative strategic issues from different perspectives,there are many articles published during the discussion,but the research contents from the previous view,mostly from the enterprise and the external environment,the internal environment of the cooperation between enterprises and carry out research,and from a system perspective on the study of coordination problem factors the relatively few.The real problem facing the CMRF company in the development process as a starting point,based on the analysis of the global offshore oil engineering equipment manufacturing industry macro environment and the internal environment of CMRF company,put forward to the market orientation,technology driven,human security and cultural coordination as the core of the"four collaborative" strategy,role the relationship between market and technology,and a detailed study of human and cultural factors,put forward the MTHC coordination mechanism,the coordination strategy of "four collaborative" strategy under the four elements on the basis of the research,put forward the corresponding coordination strategy.This is an attempt to study the complex complex problem of multiple elements,and no similar cases have been found in previous studies.The second,the collaborative effect evaluation index system of CMRF offshore oil engineering equipment manufacturing company is established,and the evaluation method of synergy effect of CMRF offshore oil engineering equipment manufacturing company is given.The "four synergy" research results as the basis for the establishment of strategic synergy evaluation model is more comprehensive,in-depth analysis of the market factors,technical factors,human factors and cultural factors between collaboration and coordination degree,enhance the synergy calculation scientific,reasonable and practical.This is an empirical research on the collaborative effect evaluation of offshore oil engineering equipment manufacturing enterprises under the synergy of multi factors,which embodies a certain degree of innovation.In summary,this paper from the perspective of interdisciplinary and Exploration on the CMRF need to solve the key problem of strategic synergy;together in this study in the process of theoretical research and engineering practice,the ideas and methods of the coordination strategy can provide reference for similar enterprises.