Flow Of Image: Research On Relations Between TV Media Culture And Postmodernism Thoughts

The term "postmoderism" has became the centre theme disputed by the west academy since 80s of 20th century. Contemporary western scholars in different disciplinary fields involved in it, especially the most famous argument between French Lyotard and German Hahermas,at the same time many masters, such as American Bell, French Baudrillard, and British Bauman and so on, joined in the dispute directly or response to the dispute indirectly. It is an uncontradictable fact that the trend of thought has already spread into and infiltrate into almost every field of humanities and social sciences despite of people' s appraisal praise or blame for postmoderism. and in our country, the discussion about postmoderism has continued for over twenties, and today its temperature hasn' t gone down. Besides monograph, the quantity of articles related to postmodern in many kinds of academic periodicals is hundrends.The appearance of postmoderism is in close relation with the change of social and economic structure. Quite many theorists regard it as an analogue of post-industried society or consumer society in cultural field. And the invention of television is a symbolized incident in the post-industried society so that people named the second half of the 20th century as television era. Daniel Bell described the post-industried society in the book The Coming of Post-industried society, Arwin Toffler exploded the third wave, Baudrillard analyzed the consumer society in the book Consumer Society, and Rymond Williams described the dramarizing society and so on, which happened at the same time when the television massly popularized. And this is a meaningful phenomenon. Also because of that, the relation between television and post-industried culture provokes extensive attention of scholars. Though the postmodern characteristics embodied in TV media culture usually are concerned in some articles about postmoderism, postmodern culture and postmodern society, the omnidirectional, multi-angle, comparatively deep and comprehensive research for the relation between television and postmodernism is not very much, especially the constructive effect of TV media culture on postmodernism is rarely revolved.The paper mainly begins with the existing TV research result from Mcluhan' s Communication theory and British Culture Studies. It uses the method of phenomenology and refers to the relevant theory of postmodernist ideologist Derrida, Fucault, Germany philosopher Habermas and French philosopher Lyotard,and absorbs the sociological analysis of postmodern sociologist Baudrillard and Bauman. It studies the change of ways people watch and the complex relation between postmodern society and postmodern culture guided by TV, the most influent visual machine from the context of TV interfering normal life. Specifically, it concludes the main characteristics of TV media culture by the descriptive term The Flow of Image epurated from Williams and some other persons' TV study. Combining the view that Mcluhan discussed media change people' s perceptive way and lead to changes in social culture,emphasizing flow of image transform the way of seeing from modernity/ gazing into postmodernity/ glimpse and subquent decisive effect of Photograph Turn, and discussing the flow of TV images conduct space-time compression,by it breaking through media effect research of Empirical Communications, and the limitation between media critique of Frankfurt school' s intellectual elite and media Culture Politics of Culture Studies, relates the flow of TV images to the Liquid Modernity(also Postmodernity ,Bauman),therefore, disclose dynamics of media effect (Mcluhan) in a macro- culture view depending on historical frame,not in the way current three communication studies.In conclusion, the flow of TV images is not only the presentation of postmodernism, but also the construction of postmodernism. The popularity of TV has an important pushing effect on the rise of postmodernism. Based on that, this paper provides a media angle solution to the question of postmodernist origin which academic field confused. As a shared information system including different social scenes, the flow of TV images has an important influence on the change of people' s social behavior. The specific proofs of this influence are the prevalence of youth culture and the more and more fuzzy limit between public sphere and private sphere. Those phenomena also are brought into the wide category of Postmodernism Culture by some theorists. The thoughts and behavior of American and European 1968' s counterculture and Chinese after-80s focused on by society, the first generation growing before TV, are influenced directly by TV. This paper uses them as examples to prove the idea of cultural exchange.In addition, the shock of the flow of TV images created the crisis of contemporary literature ,or the intensely disputed theme on Somatic Aesthetics and related aesthetics of everyday life ,which is regarded as part of Postmodern Culture by the foreign scholars ,is the core of dispute in Chinese academy ,especially literature and art filed at present. Disapproving of those above ,this paper follows the viewpoint regarding the Flow of Image as the Way of Information(Mark Post), explodes perceptive way built by The Flow of Image and gives a new answer to the disputed question on origin of the Postmodernism (Aesthetics) Culture,and argues the intention of constructing Somatic Aesthetics is impossible on the basis of liquid Subjectivity.