The Analysis Of Original Podcastings' Postmodernism Cultural Characteristics

Podcasting is a kind of produce of new media forms, which is in the form of a video, the internet as the carrier, whose communication content covers politics, economics, entertainment, and so on. Beacause of Low barriers to entry, spread wide, spread fast, the form of lively, easy to understand the, the podcasting in just five years got a great development. This paper selects original podcastings of'Tudou. com'as the research object, analysing original podcastings'cultural characteristics of postmodernism. The paper attempts to find some issues, and offer solutions accordingly.With the rapid development of the market economy, Prevalence of consumerism, and wide access to voice, the entertainment function of media is becoming more important, cultural ecological is changing and self-realization are metting. In the environment, manifestations of original podcasts, like jokes and copies which has the characteristics of postmodern culture, is called into question of lack of moral ethics,invasion of privacy and intellectual property rights. To make such the question to eliminate, we should establish and improve legislative and legal system, carry out effective administrative meansd and strengthen the public's self-discipline to make the Original Podcasts have better development.