Research On The Setup And Management Of Chinese Super-bookstore

A super-bookstore, or a super-publication store, is a multi-category publication retailing bookstore that owns no less than 6000 square meters business area and no less than 200,000 titles of publications. The super-bookstore grows very well in China even as it's a brand-new model in Chinese book retailing market, and influences the Chinese publishing industry chain deeply.But, the research on super-bookstore is still at a relative low level although the sharp improvement of super-bookstore has made the research works more positive than it was. And the academic research has been accelerated because the super-bookstore has acted a more and more important role in the book retailing market and even in the whole publishing industry chain. To consummate the theory of book retailing, the theory of super-bookstore and the theory of the detailed book retail behavior, to enrich the basic data of the book retailing market, to make the theories more practical than it was, and to work out a relative integrated and systemic theory of super-bookstore under normal business and economic environment, this article will discuss this issue base on some real, typically cases in China by using the researching methods of case study, data analysis, difference compare, classic theory research, etc.The introduction chapter summarizes the views, opinions and theories about the investigation and analysis of super-bookstore market, about the book category in bookstore, about the management of stock, retailing, enterprise resource plan, logistics, human resources, accounting and promotion in super-bookstores. Undoubtedly, this chapter is the base of discussion of the whole thesis.The second chapter is focus on the issue of the function and position of the super-bookstore in the publishing industry chain. The super-bookstore positioned specially among the publishing industry chain because of its function of value-realization and value-increasing, sales service and reading service, information collection and information feedback, competition prompting and service promotion, industry surviving and evolution, and even balancing the whole publishing industry chain. The special functions and unique position of super-bookstore make the discussion in this article meaningful.The chapter 3 and chapter 4 will pay more attention to how to set up a brand-new super-bookstore and how to arrange it. In one hand, the investigating and foretelling of publishing market, the researching and decision on the book category of super-bookstore, the researching on the information system and information standard, the application of data-based management skills are the key problems that should be solved before the super-bookstore has been set up. In the other hand, how to make the book stock efficient and how to sale the stock efficiently is the key to well arranging the set super-bookstore.The chapter 5 focuses on how to well manage the customer relationship, including the suppliers, consumers, competitors and its own crew, in the super-bookstore. And the chapter 6 mainly discusses how to well market the super-bookstore by the tools of product strategy, price strategy, place strategy and promotion strategy.In some sense, the chapter 7, the business models of China super-bookstores, is the conclusion of the whole thesis, and is also a foretelling of the future of China super-bookstore. Based on the analysis of strength, weakness, opportunity and threaten, compared with the normal merchandise retailing, and according to different business conditions, two business models of China super-bookstore were simulated. One is well positioned and costly Culture Emporium, and the other is convenient and less cost Cultural Shopping Mall. Hope the assumption of the business models will be the clue to guide my peers to find the truth in prospering China super-bookstores.