Research On Modes Of Digital Asset Management In TV Media

With the demands for global economics incorporation and area economics intercommunity, China is facing the challenges of standards, actions, theories, innovation and other factors in every industry, especially in TV media which is in the period of fast development. Explosive information is being produced every second in our world. Accordingly the speed of production & update of content material in TV media increases the amount of unusable overstock asset greatly. It is a important issue for how to optimize and use these asset for TV media development in the new economics period.The objective of DAM in TV media is to plan digital asset benefits as a whole and to maximize the value. Because of the particularities of TV program material and large storage demand, it will be dominant and necessary for DAM applications in TV media. Thus it is very pressing for us integrating digital asset of TV media better, establishing the theory of digital asset management (DAM), setting up operation modes and evaluation methods, etc.. This dissertation applies system engineering and information resources management and other theories to DAM, mainly does some innovative researches in the following aspects.(1) The dissertation analyzes the development & research status of DAM in China and abroad, expatiates on the relative definition, term and idea. It makes the analysis and research to the storage, catalogue and index of DAM from the viewpoint of system combined with the audio-video material characteristic of TV media, puts forth the storage medium, formats and strategy for the audio-video material of TV media, and valid catalogue & index methods of digital asset.(2) The dissertation puts forward the business process of DAM system and the mode of the application framework based on DAM in TV media from the view of system integration, It puts forward integration mode for video-audio content, concept model of integration and logic hierarchic model of integration. It analyzes the application issues of DAM in TV program production, sets forth the problems to be solved in interconnection applications among the system of DAM and other systems of TV media, gives the idea of digital asset ecosystem and establishes the ecosystem architecture of DAM.(3) The dissertation brings forward design principle of the content service of digital assets, including taking validity & usability as principle of the jumping-off point, and design elements of the content service of digital assets. It establishes process model of TV media operation based on DAM, gives the analysis to key resource elements and core operation processes of the operation process. It sets forth the framework of the closed value chain in TV media, probes into the issue of TV content industry development based on DAM. It analyzes the correlation between DAM system and TV media operation, brings forward the development mode & strategy of DAM, and also gives analysis to rights management and risk management of digital asset.(4) The dissertation brings the pyramid model in the mode of management and development of the digital asset, and brings forward first the principle of decomposition and combination in the increment development of digital asset. It puts forward the meanings & chance of the decomposition, the model and series of the decomposition, the principle of the decomposition, and evaluation criterion of the decomposition. It also establishes the meanings & chance of the combination, the model and series of the combination, the positive increment principle of the composition, and evaluation criterion of the combination, etc.. Besides, it analyzes the development outlook of the decomposition & combination based on the pyramid model.(5) Digital Asset is the most important strategic resources of TV media, and the valid evaluation methods of the digital asset value are of key function in the development & value creation of the TV media. The dissertation brings forward the value evaluation system of the digital asset in TV media, gives the analysis and study from the system model of the value evaluation, concept expression of the value evaluation, and the extension of the concept expression. It analyzes and studies the analytical hierarchical process & the neural networks model based on analytical hierarchical process for the digital asset value evaluation in TV media, and also studies the application examples of the two methods.