The Change Of The Vitality And Operation Mode Of Paper Media Under The Impact Of Internet

New Media nowadays puts pressure on traditional media such as newspaper. Internet and relying on its forms of new media have been more than three newspapers, radio, television and other traditional media, to become the fourth media.China’s new media represented by Internet enterprise vigorous development, the traditional media position, report content and management and so on various aspects is affected and restricted.As is known to all,the main characteristic of the spread of the Internet content is rapid,comprehensive,convenient,and now the new media form- the rise of Micro Blog,a large number of exclusive news source emerge in endlessly to the audience in the most fast and convenient way to spread,the traditional media to breathing space in the competition condition obtained will not be easy.Therefore, traditional media to change this unfavorable situation, must be reported in the selected topic from the original explanation is given priority to with dynamic news into depth reports, news planning, such as thinking. On operation mode at the same time newspaper net interaction with the Internet new media cooperation in order to get the scoop and strive for more audience support, newspaper format, layout, content and function of the adjustment on expansion.