Research On Resource Operation Mode Transition Of Jiangxi Satellite Video Channel

With the development of Internet situation and the change of communication technology and content,these have brought great impact on the operation and development of traditional media.But the crisis inevitably contains opportunities.As the best and broadest communication platform of TV media in Jiangxi Province,Jiangxi Satellite undertakes to disseminate the mainstream voice of the whole province,to transmit the new developments of Jiangxi Province and the humanistic customs.There is no doubt that Jiangxi Satellite TV is an important "bridgehead" of cultural and current affairs propaganda in the whole province.However,with the impact of self-media,how to follow the new trend of the times to accelerate development,based on the main position of the media,is an urgent problem for Jiangxi Satellite TV.Based on the research of Jiangxi Satellite TV channel resource operation mode transformation,the author uses PEST and SWOT analysis tools to analyze the status quo of Jiangxi Satellite TV from macro and micro levels.With the help of the current channel resources,the author provides strategic suggestions on how to realize the transformation and upgrading of Jiangxi Satellite TV operation mode.The article is divided into seven chapters in structure,the first chapter is introduction;the second chapter is related concepts and theoretical overview;the third chapter is the external environment analysis of Jiangxi Satellite Video Channel resource operation mode transformation;the fourth chapter is the internal condition analysis of Jiangxi Satellite Video Channel resource operation mode transformation;the fifth chapter is the strategy of Jiangxi Satellite Video Channel resource operation mode transformation;the sixth chapter is Jiangxi Satellite Video Channel resource operation mode transformation strategy.The seventh chapter is the conclusion and prospect.Through research,this paper finds that Jiangxi Satellite TV has some problems,such as backward system,serious brain drain,lack of innovation,weak marketing ability and single operation mode.In view of the above problems,the author puts forward the following aspects on the transformation of operation mode: building project team,deepening win-win cooperation mechanism,diversified industrial layout,three-dimensional brand marketing,and the development of media operation.Based on the current situation in Jiangxi,this paper will provide operable suggestions on the transformation of Jiangxi Satellite TV's operation mode by integrating media,team,operation,program innovation and other aspects.At the same time,I hope this article can provide some reference for many second and third-tier media,and contribute a little to the future direction of development.