A Study On The Incremental Reform Of China's Media

The mass medias in China started its incremental reform since 1990 because of marketing. The media increments oriented by this reform lay foundation of the China modern communication politics, also push the old media system into the crisis of adaptation and in the critical point of the reform.As a political study of this phenomenon, this article illustrates the characteristics of China's media system, the reform pressure to the system from these media increments, the development of communication politics and the political dilemma of the media regulation. And then explore the future direction of the China media incremental transformation.1China's media system has two basic functions before 1990, one is that all the mass medias are asked to have positive dissemination that give the political system more legitimacies and powers of social arouse, the other is a function to forbid, that is all the news that have potential damage the basic function of the national politics mustn't disseminate. Both functions of China's media system have a same purpose, which is to ensure that the media can be controlled and be the important tool to demonstration of the national political will.Therefore the nation manipulated all the media resources by the media institution design, which all the media involved in the political power structure, and most important of all, the media system retained the characteristic of wartime system and has the mandatory that cannot be questioned and resistant through the final adjudication as administration out of law.The unresisting mandatory made the China media system become the restrictive factor of the China media Incremental transformation and any reform should be forbidden in this area, and at the same time the Deng's marketing reform provided the possibility and opportunity of media reform in the name of taking part in market economic.In the strong restrictive condition of the media system, the development of China media industry is more difficult than the other industries, which in the...