Technology is constantly updating iterations,just like the ladder that advances human progress,and it also drives the progress of the times.But as technologies such as the Internet and big data move forward step by step,we have to admit that we have entered a big era of connectivity.In this new media era,technology has promoted the development of intelligent media.Media intelligence has gradually become a new development trend.Media intelligence makes a technological innovation,which drives the changes in the way news is transmitted.In order to examine this main body of news communication more importantly,we should stand in a higher position and examine in depth the deep influence of media intelligence on the main body of news communication.With the help of existing case studies and other research methods,Pay attention to the relationship between the various parts of the main body of news communication,and give play to the benign transformation of the advantages of various parts of the main body of news communication under the conditions of intelligent media,and promote the development of the news communication industry in the industry,and finally achieve its,society and the people's services.Media intelligence is a combination of advanced technology and news communication in the media age,which provides a good production tool for the collection and production of news.With the continuous maturity of big data technology and the further evolution of the Internet from 2.0 to 3.0,information is also being updated step by step.The intelligent and multi-terminal Internet development model is a clear sign of the emergence of the fourth revolutionary wave.Under the impetus of intelligentization,the media industry has undergone earth-shaking reforms.It can be said that the promotion of technology is the entry of the media industry into the "smart age." In the era of intelligent media development,the influence of media intelligence on today's society and its influence on the main body of news communication is self-evident.Journalists rely on media intelligence toconduct efficient news production and production.Under the general trend,the intelligence of the media has caused a huge change in the identity of news publishers and users,which in turn affects the role of the propagating subject.This study will combine domestic and foreign academic materials and industry-related practices,trying to use the methods of qualitative analysis and case analysis to sort out the characteristics and performance of media intelligence,the impact of media intelligence on news gathering,production,distribution and review;Intelligent reality statute;analyze the influence of media intelligence on news communicators;finally,evaluate the impact of media intelligence on media communication subjects,and reflect on possible problems.The research of this thesis believes that media intelligence is a kind of intelligent technology.Its purpose is news production and information dissemination.Its automated production and autonomous learning is a new ecosystem with the characteristics of everything and its own evolution..The rapid development of media intelligence is mainly due to the rapid development of the smart market and the maturity of technology and media integration.The intelligence of the media brings four new forms of news,such as robot news,sensor satellites,big data news and on-the-spot news.It expands the information form of news,clarifies the main body of news communication,and has a positive impact on the subject of news communication.Beginning in 2015,Internet companies represented by today's headlines have gradually begun to explore new ways for media intelligence to extract and distribute news,change the way news is disseminated,and promote the rapid transformation and upgrading of traditional news methods.At the same time,this study also reflects that media intelligence is also a double-edged sword.It analyzes that its technical convenience induces the "inertness" of some news communication subjects,and proposes that the involvement of non-news professionals will bring challenges to news authorities,leading to true news.The lack of sexuality has also led to a series of problems such as the rapid decline of the sense of responsibility of some journalists,and it is expected to contribute some opinions and opinions in the development process of media intelligence. |