A Study On The Regulation Of Press And Publication Industry And The Safety Of The Reign Of CPC

Abstract: Safety of press and publication industry holds a key position in the political safety of a party in power. The industry is referred as "a frontage without fires" in the new history period. With its intensive external effect, it is the carrier of advanced cultures and an industry creating both spirit wealth and material wealth. The importance of the industry is the same for the Communist Party of China (CPC). Improvement of the regulation of press and publication industry will be helpful for CPC as a party in power to avoid reign risks, to maintain the safety of its reign and to enhance the position of the reign.This research is about the relationship and improvement of the regulation of press and publication industry and the safety of the reign of CPC. The topics are considered under the special environment of globalization, analyzed with combination of induction and historical review, researched with empirical and theoretical methods on survey data and investigation results. Marxism's idea about the regulation of press and publication industry and the safety of reign is introduced as the footstone, and the three-represents-theory (the Party must always represent the requirements of the development of China's advanced productive forces, the orientation of the development of China's advanced culture, and the fundamental interests of the overwhelming majority of the people in China) is used as a guidance for the whole study.It is a universal proposition that the regulation for press and publication industry will serves the maintenance of a reign. In western countries, the regulation of press and publication has been evolved from "collectivism guided communication", to "freedom guided communication" and current "social responsibility guided communication". In China, the "mouthpiece theory" and the "directorof public opinion theory" tell respectively its history and current situation of the regulation of press and publication.The practice that a party in power and its government implement regulations over the industry of press and publication is based not only on the consideration of economy, but also on the consideration of social and political factors, and others. External effect is a key gist for the regulation. With regulations, the press and publication industry will exert its positive external effect and minimize the negative external effect. Leading and directing the public opinion is another realistic driving force for regulating press and publication. In modern society, press and publication have become as an important tool to impress and shape social thoughts and social emotion. The ability to make use of and control the tool can be a key measure of the ability of governance for any power of reign. To guarantee a correct orientation for publication is essential for prolonged political stability, and is the driving factor for scientific regulation of press and publication industry.Market admittance is an effective institutional arrangement for avoiding risks from wrong orientation of press and publication. To avoid risks from wrong orientation of press and publication, prevention is prior to rectification for it is more cost-efficient. The selection of new enterers to the press and publication market is the beginning of monitoring on the industry, the basic work to assure benign operation of the enterer in future, and the precondition to guarantee a correct and safe orientation of the industry. The regulation about market admittance into the industry should be improved to enhance CPC's control power over the cultural and thoughts frontage.Press and publication industry is characterized with the ideological properties of its communicated content. Scientific and reasonable regulation is required for the control of correct orientation for the industry, for the insistence of Marxism's leading position in ideology, for the consolidation of cultural base of CPC as a party in power. To enhance the regulation about the communicated content and toconsolidate the leadership of CPC over the press and publication industry, the regulation system and regulation idea should be improved. Disciplines and pointed-channels made-up system is required to be shifted to a legal system based on special laws and rules. Practice of the regulation is required to be changed from penalty-oriented practice to prevention-and-penalty-oriented one. Governmental monitoring is required to be diluted by more effective societal monitoring. It should be guaranteed that CPC works as the leader of public opinions.The reform of the regulation on press and publication will bring new development of the industry. "Development is of overriding importance." The safety of the reign of CPC and the safety of the industry all rely on the development of the industry. Not only the press and publication industry will promote the market-oriented reform of China, but also market mechanism will function basically in the resource allocation of the industry. In this prospective, government and market can work together to organize and manage the development of the industry. Different policies are required for different sectors of the industry. Researchers should pay more attention to the study of classification and identification of the sectors of the industry, to the improvement of regulations for different sectors, and to the reinforcement of regulating practices.