| This paper aims to research on the economic structure of press group, and discuss the relevance between the industrial structure of press and its contents. This is the first explore about the relevancy between media economic structure and its contents, which is seeking to discuss the new opportunities and challenges and the impacts to press contents caused by the market changing in the socialist market economy, and to reveal the social and cultural role of press group caused by and followed by the transforming of press economic structure.With Shenzhen Press Group as the sample, this paper examines its market development and content constitution by the angle of media economy, which is trying to find a reference case for the economic development of press groups in China. The orthodox theory of industrial system is adopted in this paper: the Structure-Conduct-Performance analyzing framework (SCP analyzing framework) and the method of empirical research to make a lucubration on the structure, conduct and performance of Shenzhen Press Group, meanwhile, the topic framework is used as the analyzing method for the first time to discuss the degree of association of the press group's structure and text, which aims to discuss whether the economic structure of a press group will result in the homogeneity of content and the social political, economical and cultural effects.About the paper's structure, the inner logic follows "exhibiting status quo-presenting hypothesis- theory approving", and an in-depth analysis and argumentation show the whole structure, conduct, performance and content frame of Shenzhen Press Group.The first chapter of this paper summarizes some relevant theories, chapter 2 and 3 dissertates the structure, conduct and performance of Shenzhen Press Group, and chapter 4 summarizes the association of Shenzhen press group's structure and text by the way of topic framework; and some advice and countermeasures are proposed for the press groups in China in the conclusion. |
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