Media Is The Experience

With view of experience economy on media management and operation, focusing on the position and party of media industry in the experience economy, a hypothesis is produced: media is the experience. Therefore, this dissertation starts from the field of related fields of economics, marketing and communication, summarizes the most up-to-date research achievements, sums up the new economic trend; then, it sets about cases resulted from the integration between ACG and media industry, which especially are adaptation cases from integration between movies and games, analyzes the relationships among different media, among content products, between media with other industries, and content products between social culture, deducts the business model 'CAPSE' for the media in the experience era, and finally testifies the hypothesis: media is the experience.